I help products get found, understood, and chosen.

For over a decade I've led growth for products that are hard to explain — the kind where trust, clarity, and timing decide whether someone signs up or scrolls past.

I work across the full funnel: search and AI answer engines, content, lifecycle and CRM, paid, and organic social. I stay hands-on with the tools that make it measurable — GA4, Search Console, email and push platforms, and the wider martech stack — so decisions come from data, not opinion.

I also sit close to product: shaping prototypes, running launches, keeping products healthy after launch, and making the pricing and discount calls that quietly decide whether growth is profitable.

Much of my depth comes from wealth, investing and financial products — some of the most regulated, trust-heavy categories there are. I treat that as depth, not a boundary: the same playbook works for any complex, considered purchase.

Right now I lead growth for two early-stage AI products built for the US market — one in stock research, one in healthcare for physicians working with electronic health records. Different industries, same job: make something new feel clear, credible and worth trying. I work at founder level on both, which means owning the strategy and shipping it.

And I build the teams that ship it — in-house and agency — across copywriting, design and video, so strategy doesn't stop at the deck.