I work as a fractional growth and content marketing lead. That means strategy plus execution across SEO and AEO, content, lifecycle and CRM, performance, and organic social — building a demand engine that compounds rather than one you have to keep paying for.
AEO (Answer Engine Optimisation) is about being the source that AI engines — Google AI Overviews, ChatGPT, Perplexity — cite when they answer a question. As search shifts from links to answers, AEO is becoming as important as classic SEO, and it needs structured content, clear authority signals, and schema markup.
Wealth, investing and financial products are my deepest specialty — they are among the most regulated and trust-heavy categories there are. But I treat that as depth, not a boundary. I currently lead growth for two early-stage AI products aimed at the US market, one in stock research and one in healthcare, which is a fair test of how well the playbook travels. It works for SaaS and any complex, considered purchase.
GA4 and Search Console for measurement and search, CRM and lifecycle platforms for email and push, plus the wider martech and automation tools that connect them. I stay hands-on rather than only directing, so recommendations are grounded in what the data actually shows.
Often, yes. Growth stalls just as easily at onboarding, feature adoption or pricing as it does at acquisition. I have worked on prototypes, launches, post-launch health, and pricing and discounting decisions, and I am comfortable sitting in those conversations.
All three. A monthly fractional retainer for ongoing growth leadership, fixed-scope projects such as an SEO/AEO overhaul or a content engine build, or a full-time senior role for the right team. If you are hiring rather than contracting, say so in the enquiry form and we can talk.
Yes. I build and lead both in-house teams and external partners across copywriting, design and video — setting scope, standards and timelines so the work actually ships instead of stalling in review.
Paid and lifecycle work can move within weeks. SEO, AEO and content compound over months — that is their advantage, not a drawback. I set expectations honestly at the start and report on leading indicators, not vanity metrics.
Send a few details through the enquiry form on the homepage. I reply within two business days, and the first conversation is a no-pressure scoping call to see if it is a fit.
Still curious? Send me a note →